Sip From The Firehose: January 29, 2003 - A message from Borland to developers
Scotts Valley, CA
Tuesday, February 18, 2003
We've begun an advertising campaign targeted at executives in charge of development. The topic? Borlands new application lifecycle studio of products.
The Borland Suite Developer Centric ALM
Long known as the developers developer, Borland has taken its renown respect for the people who write code, and expanded into a full application lifecycle suite - for designers, modelers, developers, testersthe whole gang. Just as you would expect, the Borland Studio is a developer centric model, where we expand the role of the developer, not contain it. We expose the entire development process, not hide it. We facilitate communication, creativity, control. Like no other.
Borland today: Leading, growing, winning.
Borland is on a industry trend setting four year growth path, and is leading in Java, Linux and cross-platform development. No wonder we have forged partnerships with Microsoft to be their number one .net development partner, as well as partnerships with IBM, BEA, SUN and others.
Committed to our most loyal customers
It is no secret that Borland made some strategic decisions in the mid-nineties that did not reflect a commitment to the development community. It is also no secret that the development communitys loyalty for Borland gave the company the needed momentum to return as a leading company, again. We thank you.
Short Film: Open Letter - The Story of Borland
Did you ever wonder why executives in charge of application development often don't seem to get it? How can it be that they have a background in technology, and at the same time, make choices that are out of touch?
We've collected the combination of statements and ideas from architects, developers, testers, implementers, and analysts, all things they would like their executives to understand. We've brought these together in
"Open Letter", a 5 minute film that speaks to the importance of empowering development teams, providing technologies that connect teams together, of platform independence, and how these can add up to creating better software faster and importantly for the executive, improving return on investment.
The film is part of a kickoff of the Borland Suite, a highly integrated development-centric approach to full application lifecycle management. The Borland suite includes best in class products for requirements, design, development, performance assurance, deployment, and team collaboration. Best in class products, seamlessly integrated to help teams create better software faster.
The film focuses on the following themes:
- The world of application development is unique.
- Its citizens equally so.
- The architects, programmers, analysts, testers, and deployment teams of this unusual world rarely speak directly to the executive suite.
- They appear here in an open letter to you.
- Where's my ROI?
- You have to have Integration
- Open for Everything
- Accelerating the entire application lifecycle
- Better Software, Faster!
- Borland - Excellence Endures
The film is available in Windows Media, Real, and Quicktime streaming formats. You'll find links to the film at
http://borland.sitestream.com/OpenLetter.vsml?package=7346&vsus=&vsps=&media=15888
If you want to download and watch the film locally, right mouse click on one of the following links and save the zip file to your computer:
Feel free to share the link or the file with your managers, co-workers, associates, friends, and family.
Stay tuned, the next era in software development has come
David Intersimone "David I"
Vice President, Developer Relations
Borland Software Corporation
davidi@borland.com
